Month: June 2018

Pet Memories Forever: A Must See New Product for the Pet Lover

Anyone that has a beautiful pet, has had a beautiful pet or knows of someone who cherishes their pet could be very interested in a range of products that have hit the market. If you have access to a camera both standard or digital (or photographs) and you have access to a computer and the internet and you love or know of someone that loves pets,

YOU MUST TAKE A LOOK AT THIS………

There is a wonderful variety of products that can be purchased via the Internet with simple download (and standard posting) and ordering steps to take your favourite photo’s and turn them into a selection of personalised products, at very affordable prices.

For people who love their pets, this is a great way to take advantage of all those great pet photos you have taken over the years. Sadly for some, a pet that has passed away can be so badly missed that something like a cushion for instance, with the pet printed on it can really be of comfort.

The type of products available range from things like cushions, bags to canvas box framed prints. Another product that’s available is a technique that can change a photo into what looks just like a painting, (Each photo is transformed individually with different processes used depending on the style of the photo). These paintings are then printed onto canvas, presenting just as if you had commissioned an artist to paint a still life of your pet but at a fraction of the price.(Don’t tell and who would know?)They really do look that good.

For those of you that love animals, love to be surrounded by pictures, furnishings and products of animals. Why have someone else’s pet on display when you can have your own beloved pet/pets, captured for life with the memory of how much they really mean or meant to you. So if you are looking for yourself or for a gift, try something new and use your own pet memories to create that special product that will have true meaning to you or a friend/family member for years to come.

 

Free Beauty Samples – Save Money and Try New Products

The purpose for obtaining free beauty samples is to introduce new customers to a particular product. If the potential customer likes or dislikes the product, they will tell their friends, especially if the word free is mentioned. Then that friend tells another friend and so on. It works like a chain letter. Each potential customer eventually builds a pyramid in the company’s data base, and therefore, increases the company’s sales.

The word “Free” has enticed people around the world. When a person sees free on any website they will stop what they are searching for and take a look at what is being offered. This has happened many times in my own home.

Over the internet, free beauty samples come in all types and forms, from herbal, marine, plant or mineral bases. You can get the best names and top brands. Some advertisements offer skin care products for men as well as women, makeup kits, and fragrances, soaps, lipstick, and other fine makeup and beauty aid products. There are websites that give free samples of hair repair and hair care products. These manufactures offer free beauty samples just for filling out a survey. They want to know what you think about the product they have sent you or will be sending you. All that is required by you is some of your spare time. They may even let you print out a legitimate coupon as well as sending you a free sample. You can even receive free samples from your favorite and most popular department stores, just by searching the internet.

Beauty products are very costly, especially when you get home and find out it doesn’t work for you. If you had tried a free sample first, you would not have wasted your money and would have known not to by that product again. Countess money has been wasted this way, and your bathroom counter has now accumulated numerous full bottles that are not being used.

The free beauty samples list is updated on a regular basis. So there will always be something new, and you should visit these sites often. Most of these websites offer a privacy policy stating that they will not sell your name to any other companies, and they will not send you unwanted emails to your mailbox. However, in some surveys that I have seen you will have to uncheck certain boxes in order not to receive such junk mail. Any time you are signing up for these free sights pay particular attention, that if you might by chance, see the word “verisign”, back out of the site, because this usually means that they are going to ask for a credit card number, even if it is only for verification of your age. Never give out your credit card number under any circumstances, unless you are sure that you are going to buy the product.

There are approximately 10 million people, all over the world who have already signed up for receiving free product sample, free savings in general, newsletters and much, much more. Free beauty samples, is the perfect solution to looking good for no cost to you.

Real Freebies – The Perfect Way to Test New Products

Nowadays, several websites are offering freebies to potential customers from around the world. People can get a variety of freebies for their personal use. Freebies are a great way of getting several useful stuffs without any cost. Through freebies websites people can get items for their everyday use as well as several exclusive and expensive stuff.

What Are Freebies?

Several websites offer freebies to their visitors. It includes cash cards, gift tokens, grocery gift cards, as well as electrical and electronic stuff. However, people may ask that why anyone will give away freebies? Actually it’s a popular practice in market research.

Before introducing a new product in market, nowadays companies prefer to get customer’s opinion. They want to get customer’s views (positive or negative) for other similar products in market, so that they can make their products better. Targeted customers can provide their feedback and opinion using a predesigned form containing several relevant questions. At the end, they are offered a freebie to test the quality as compared to other products in market.

What People Can Get As Freebies?

Initially, freebies websites used to give away simple and cheaper products like diapers, books, beauty products (like shampoo & conditioners) household goods, or costumes. However, nowadays one can get electronic stuff like laptops, digital camera, high end cell phones (from Motorola, Apple & Blackberry), and Apple iPad.

So, if you find a website promising to give away an Apple iPhone then don’t think it’s a scam. Usually a majority of people do not believe that they can get such expensive stuff for free. But actually it’s true. In some cases people can avail free cash rewards as freebies on certain purchases.

Normally, people have to go through a survey before getting freebies. It is a tedious task to go through several survey forms and fill them. Most of the times such freebies offers used to be a scam and people were left with nothing in return.

There are several websites on the internet offering attractive freebies to their visitors. You can find one by searching for ‘free samples’ or ‘freebies websites’ through search engines.

Yofreesample Discover the latest brands and other stuff for free. Free samples to try before you buy! Explore freebies with no strings attached. Yofreesample provides latest brand and other stuff for free. For more information please visit: Free Stuff Online

Training Salesmen In The New Product Line

The next step was to teach our sales force about the new products we had just added. There were just under 2,000 products in the new line. How did we do it? By making it as easy and painless as possible. The perfect solution? Television!

Cadillac Plastic and “Chemical Company is a manufacturer of products and a distributor of products of other suppliers. When our suppliers were in town for the Safety Products premiere, we asked representatives from each company to make a half-hour product presentation in our videotape studio. These were duplicated and then sent to our district offices throughout the country. Backup in the form of supplier literature was also included.

By watching the product tapes on TV in a relaxed, informal atmosphere, learning about the new products was practically painless for our salesmen. The tapes could be stopped at any time and replayed for greater comprehension. Later, when our salesmen reviewed the supplier literature, they were already familiar with the product so the literature was more meaningful and retention of learning much greater.

Subsequent visits by suppliers rounded out the initial training program and gave the sales force a chance to ask questions’ not covered in either the videotapes or the literature.

Was this approach successful? An informal poll of our suppliers found that they were extremely impressed by how quickly our people had mastered their products. All suppliers have since made additional videotapes to update our sales force.

Motivating our salesmen to sell: a triple purpose catalog

At this point, our people were knowledgeable about the OSHA-Spec line. Now came the big test. Could they sell the products?

To motivate our people, we again decided to make selling the products as easy as possible. First, we made sure that our top-quality products were competitively priced. And, of course, we made sure we had reasonable inventory levels to assure good delivery. But beyond this, which is simply sound business practice, we found aids which were indispensable in making it easy for our salesmen to sell.

Most important of all aids was our safety products catalog. We made this extremely attractive. But even more important than its beautiful appearance, the catalog was a solid selling tool.

Because many of our customers were confused and concerned about the then-newly-passed OSHA laws, we organized our catalog around the most common OSHA requirements that our products fulfilled. Wherever applicable, we quoted right from the OSHA directive. This helped our customers to learn the most common safety requirements. It also helped salesmen in organizing their sales presentations. The customer could clearly see what products were required to protect his workers and plant.

To make the catalog easy to follow, we relied heavily on pictures and illustrations. After all, many of these products were hew to everyone. Where color coding was a factor, according to OSHA, as in certain signs and warning devices, we printed that section in full color. Certainly, it was more expensive. But it made our catalog a reference source as well. We also tried, where possible, to show the products in actual use. Again, it is easier to recognize a need when one can see how the product is used.

To sum up the benefits of an-attractively designed, intelligently organized selling catalog, let me offer this advice. If you have to skimp on a budget, do it anywhere, repeat anywhere, but on your catalog. It is that important to your overall success.

 

Unique New Product Allows You to Tile a Deck

It’s always great to find new and innovative products that really work. When it comes to deck construction, it seems there are rarely problems with the framing of the deck, but the deck surface has always been a concern, especially when it comes to cold, snowy winters.

Using treated lumber for the flooring looks great at first, but even though it is much less apt to have rotting problems, the floor boards will twist, crack and split over time. Plus you have to seal the wood every year to keep it looking good.

Other types of materials like the composite decks do hold up better then the wood, but they tend to be much more expensive to build and so a lot of people shy away from them. This also applies to vinyl decking as well. Plus many people just don’t like the idea of using composite or vinyl materials.

Until recently, there were no other options. However, now there is another option that allows you to actually have a deck with a tile floor. This may sound impossible, but it’s true! This great new product  that I am talking about will revolutionize the decking industry.  It gives you the ability to install tile on the floor of your existing or new deck in place of wood, vinyl or composite floor boards.

The composition is unique in itself. It is constructed with advanced composite ribs attached to fiberglass matting. This product is so strong that there are no other sub flooring materials needed. You simply install the interlocking strips with one screw in each floor joist.

After the installation is complete, the ribbed surface is ready for mortar to be applied and porcelain tile to be installed. Deck maintenance is a thing of the past with a tiled deck. You can choose the color and design you want so that your new tiled deck will blend in with your outdoor living area. Create the style and elegance a tiled deck can give you. For the rustic look there are porcelain tiles with a brick or stone finish, or go for elegance with a porcelain tile made to look like marble.  There are so many attractive options available and the choices are almost without limits.

Another great thing about this new product is that you don’t have to be a pro to install it. This is truly a do-it-yourself product. The process works like this.

  1. First you screw down the interlocking boards
  2. Next you apply the mortar which will fill up all the ribs and let it dry before you install the tile.
  3. Apply thin set with a trough
  4. Start installing the tile over the thin set using tile spacers
  5. Use a tile cutter to fit pieces where needed
  6. After the tile is installed use a grout float to force the grout into the joints
  7. Use a grout packer to push the grout into the joints and give you a nice finished look
  8. The end result will be a beautiful tiled deck

Each of these boards are 12″ wide and you can get them in 8′ or 12′ long pieces. The product has been tested for structural durability, contraction and expansion and it is also fire rated. Not only will you end up with a waterproof finished tile floor, you also get a product that will last for decades and you eliminate the maintenance problems and is one of the strongest decking solution available.

Plus, it is designed to be used in all 50 states and will withstand any of the elements related to the whether conditions. It is non-corrosive and has practically no expansion problems and is one of the strongest decking solutions available.

Utilize the “4 P’s” When Projecting Business Plan Assumptions For New Products

Prospective clients often present my marketing and product development consulting firm completed Business Plans as they attempt to elicit interest in their projects. Invariably the assumptions that their sales, income and profit projections describe are unrealistic. I am then asked how to best assemble believable, supportable numbers that will excite, not scare off investors, venture capital or partners.

A Business Plan is simply a document that describes a commercial opportunity and quantifies, qualifies and narrates details of the offering. The exercise of writing a Business Plan sounds fairly mundane and easily accomplished. It is not. I have rarely read a Business Plan submitted by a novice that was worth spending more than a minute or two contemplating.

The Harvard Business Review in a recent article mentioned use of the “4 P’s” for Potential when projecting budgets, sales and profits. This is a simple, easily understood template for aspiring entrepreneurs to consider utilizing. The “4 P’s” of Potential are Population, Penetration, Placement and Purchase Frequency. The “4 P’s of Marketing that are essential to customizing a brand and marketing strategy are; Product, Price, Placement, and Promotion.

The “4 P’s” of Potential, if accurately researched, detailed and confirmed are invaluable in supplying investors with assumptive numbers that will withstand intense scrutiny.

Consider:

Population

What is the real size of the actual population that would be interested in potentially buying your product? If you were marketing a snack cracker, it could be the whole population of a country. Most of us eat snack crackers at some time. If you have a Pet Product, specifically a dog snack treat, the market is confined to the 77.5 million dog owners in the United States. If it is a cat snack food the market reach is a bit larger, approximately 94 Million licensed cat owners.

Placement

Now that you know the size of the consumer population base that can potentially purchase your product how do you surmise market Placement? Let’s assume that you want to introduce a cosmetic product and it will be moderately priced (Price = one of the “4 P’s” of Marketing). Your research indicates that there are approximately 75, 000 stores in the United States that carry competitive mid-priced brands such as Oil of Olay skin care, Maybelline and Cover Girl cosmetics or Revlon perfumes. As a small beauty product brand or start-up you will not achieve deep Placement in early stages of existence, certainly not big box distribution until the brand shows sales traction on a local or regional level. If you gain Placement in 1.5% of the discovered universe of 75,000 outlets in Year 1, you would achieve distribution in 1,125-doors. As the brand develops in year 2, Placement can be expected to easily grow to 2.5% or 1,875-doors, year 3, etc.

Penetration

How much of the Population will you penetrate with purchase of your product? There are 17 million licensed hunters in the United States. If your exciting new camouflage, stealth hunting boot was able to gain 1% Penetration of this class in the first full year of sales, you would sell 170,000 units.

Purchase Frequency

A consumable product (food, drink, vitamin, cosmetic, household cleaner, etc.) has a much more frequent usage and repurchase rate than a dog leash, a hunting boot or other hard goods. Another term for Purchase Frequency that is often used is Sales Turnover. A Gourmet Meat Marinade might turn inventory levels three times in a year in a specialty store. A popular priced, higher volume marinade might turnover 10 times in a national supermarket outlet. Purchase Frequency is determined by utility of the product, daily or occasional use, price, packaging size and geography. A sun care product will turn over monthly in warm weather markets, only seasonally in colder weather climes.

Here is a simple formula that can be used to divine the Potential Size of a market for a product using the “4 P’s” during Year 1 of distribution:

Placement = 2% of 100,000 stores = 2000 placements

Population of Women Age 35 to 60 for an Anti-aging Skin Care Treatment

USA only = 55,000, 000

Penetration of potential buying Population
.001% of 55,000,000 = 55,000

Purchase Frequency = 3 Sales Turns per each full year of sales

Assuming a regimen (example only) of $40 X 55,000 consumers X 3 Repurchases and the above indicates that achievement of these 4 P’s of Potential would generate $6.6 million in sales.

This does not reflect new product extensions, international distribution or other variables. If the “4 P’s” of Potential are fully, deeply and diligently vetted, this number, while still an assumption is much more realistic and believable to the most difficult audience on earth: the cynical investor. This is the best to qualify, quantify and narrate the assumptions that are the cornerstone of any Business Plan.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

 

What Consumers Look for in A New Product – The Best Guide for Marketing Strategies

What do you look for every time you are trying out a new product? Do you look for its applicability in your lifestyle? Well, almost everything in the market is applicable to any individual. Rather than its application, you should look for appropriateness. Is it appropriate for your lifestyle? Will it fit your personality and the people in your life? This is one aspect that marketing experts look into. Once a product can fit any lifestyle, the product will be a sure hit.

The next thing that a consumer looks for in a product is its durability. Durability is measured by a product’s ability to stand the test of time. In terms of consumables, the longer it serves, the better it is. It did not last longer because it is not used, but rather, it does not get easily consumed because it has the ability to provide the desired results even with minimal application.

Third on the list is a product’s aesthetic appeal. People are first attracted to examine an item because of its appearance. An aesthetically packaged product will mean more possibilities of being looked at. It should be able to pique the curiosity of passers-by.

Next is the price tag. Does the price give justice to its manufacturing process and the benefit it provides for the consumers? Is it readily available in case clients needed more? Another criteria that consumers decide against whether to use a new product or not, is the advantage of using it over what they got used to before your product came to existence. Will using your product be a better choice for me and the people involved in my life?

One product that is quite easy to market are the highly scented candles. Scented candles are usually aesthetically packaged, sometimes ready for wrapping to be presented as gifts. Once plastic packagings have been removed, one can easily noticed the release of herbal oil scents from these items. Since they also highly scented, individuals do not have to light them up to enjoy the fragrance it emits, thus making it last longer than it should.

Because candles have the property to conform to different shapes and sizes of molders or containers, its packaging will prove to be very attractive. There are times that senders put ribbons on it and give the gift as is. It is already beautiful as it is displayed that wrapping the candle will not give justice to its aesthetic features.

The fragrance that scented candles gives out is enough invitation for passers- by to look for the source of such desirable scent. Marketing and selling scented candles are like having additional staff to sell such products. A scented candle’s fragrance, takes care of making its presence known through its desirable odor. This aromatic scent, with its highly affordable price tag is but a combination of good quality product and effective marketing strategy.

In addition, once an individual decides to try out a new product like scented candles, it will also emit the same scent. As such, when used, the scent it gives out is enough to invite other interested clients thus, cutting down on marketing and product launching costs. How about that – a product that promotes itself.

How to Choose a New Product For Facial Lines

It is a fact that women or everybody for that matter are aging quite early nowadays and there are a number of reasons for the same which includes the unhealthy life style and food habits along with the increase in the atmospheric pollution.

Whatever may be the reason; premature wrinkles and facial lines are quite embarrassing and affect a person’s confidence and self-esteem to a great extent. I would like to inform you that there are a number of new products in the market which tend to fight the aging process and refresh and revitalize the skin.

However, before trying out any new product for facial lines you should conduct a property such about the same as you may end up with certain side effects if your skin is not compatible with the product. Therefore, when shopping for any new product for facial lines you must take certain points into consideration.

It is needless to say that most of the wrinkle creams seldom work especially not in a healthy manner and do not produce long-term results. The chemicals in such products tend to temporarily fill the lines in your face only till you wash your face the next time.

Artificial chemicals and ingredients like alcohol, fragrances, mineral oil, parabens and dioxane are used as they are quite inexpensive and the product tends to feel, look and smell good. However, as the popular saying goes looks are truly deceiving and the chemicals used are not at all healthy and safe for your skin in the long run.

Any new product for facial lines offers a true healthy skin care if it stimulates your body’s ability to naturally meant that the elastin, collection and a new skin cells. These can be acids and proteins are actually the foundation of beautiful and young appearance.

Therefore, then you are shopping for any new product for facial lines, you must remember to look out for the clinically tested products having proteins, vegetable based waxes, antioxidants, vitamins and the plant extracts.

Also, it should be noted that the best test for any new product for facial lines is that it should be fragrance free. However, it should be noted that there are some companies which just add minute traces of natural ingredients and claim that the whole product is completely natural which is far from the truth.

You should also steer clear of products which contain collections as the artificially made collagen is totally useless for the skin cells as their molecules are so large that they cannot be absorbed by the skin. Therefore products which tend to boost the production of collagen naturally tend to be quite effective for almost all skin types.

I hope you have understood the different criteria that make up for an effective product which treats the facial lines. So, you can now confidently go shopping for any new product for facial lines as you have an idea which products might be effective.

Innovation Makes Money, Innovation Increases Sales, Create Innovative New Products

Only 5% of new products that are launched annually are truly innovative. Think about that for a moment, 95% of all new product releases are basically knock offs of an industry leader. Another way to state it, the competition beat them to the market and now they are trying to get a piece of an innovative market by copying the competition’s new innovation. An example of this is the recently launched Android, 4G smart phone. This is a perfect example of what I am describing. Apple’s competition saw that Apple produced an innovative smart phone; Apple’s competition saw that Apple pioneered this marketplace; and developed a market for the iPhone. So now the natural chain of events is to knock off the leader’s hot product, by reverse engineering it as soon as they could get their hands on one.

Innovation is the best defense against a recession. I can prove this by using a certain kitchen wares manufacturer that was able to maintain their $100 million in annual sales by adding SKUs, new product. This kitchen wares company was able to maintain that sales level during this recession by introducing new innovative products. While other companies were losing their sales by 50% in 2007 and stopped developing new products; this company maintained that $100 million in sales. The sales of each new product were nothing to write home about. This problem was solved by adjusting inventory levels. In my opinion this was genius.

I shared this product strategy with a sales executive in the glass manufacturing industry and made the comment that this strategy was genius. His comeback was that if this strategy was so genius why doesn’t Mc Donald’s increase their menu? Maybe he did not realize that Mc Donald’s was doing exactly that, extending their menu. During this recession Mc Donald’s went after the Starbucks market by offering their high end coffees and don’t forget that healthy demographic that they are courting now.

As an OEM Project Manager, Product Developer and Salesman for over 20 years my clients and I would simply say, “We have 6 – 12 months to enjoy the profit margins and amortize the tooling before the product is knocked-off and we have to reduce our price to maintain the volume. As you have seen with the iPhone, the answer is to have a version 2 waiting in the wings to release. Currently Apple is releasing their “4G” version of the iPhone; what does this do? It keeps the pressure on the competition to continually play catch up with the industry leader. So what happens when the competition introduces their version of a competitor’s innovation? Margins go down, volume goes down, and your innovative product becomes another commodity sold by price.

So one would have to ask themselves why are there so few innovative product launches when it is innovation that will give your sales force the advantage needed to compete in an ever increasing competitive global marketplace. The simple answer is no vision; fear of failure; not understanding the dynamics of innovation; selling vs. knocking-off; and matching prices are just a few of the reasons a company stays clear of developing new innovative products and prefer to be copy cats. I use to work for an individual whose philosophy was to let the competition do the homework and then copy what they did after the problems were worked out.

So how are innovative products developed? The answer is quite simple; analyze your marketplace and figure out what it is that your clients want and or need in your product. OK, is this easier said than done? It all depends how you think, if your Sales Team is listening to your clients and whether or not your management team is risk adverse and not willing to take a chance. What are the risks involved? If done right the risk is very minimal. The risk is minimal because there is a format to follow and when done right you get your customer’s buy in while the product is being developed. The flipside to this approach is to knock-off your competition’s innovative product.

As a Project Manager / Account Manager for one of the largest OEM speaker manufactures in the world, Foster Electric. Foster manufacturers Apple’s ear buds, and manufacturers products for Sony, Yamaha, Pioneer, Clarion, Kenwood just to name a few. I had clients such as Radio Shack, Fender Musical Instruments, and Wal-Mart. One’s immediate thought is what can be innovative in the world of speaker manufacturing? The speaker industry has been an integral part of the consumer electronics industry. Have you ever been in a movie theatre when the audio went out? Or have you ever watched a DVD without 5.1 Dolby digital sound? The results are amazing; it’s the audio that give the movie the dynamic feel of home theatre.

Innovation is deviating from the norm and creating something that others will laugh at or willing to step out on a limb and take the conceptual leap to design something other than what is in the market. As a Project Manager / Account Manager / Product Designer for an OEM speaker company one of my OEM accounts was Targus Worldwide. If you are not familiar with Targus they are the ones who make travel accessories for laptop computers. I designed the first micro-subwoofer, (Kind of like jumbo shrimp). Targus wanted a portable multi-media system that they could promote for the traveling salesperson to take on the road and make Power Point presentations. The design and the execution was a success. The travel speakers were tested using a mini travel DVD player and the “Top Gun” DVD as the test. The sound separation could be heard transition from speaker to speaker and the deep bass sounds had a definite dynamic to the audio aspect from the laptop.

I have been working on an innovative product for the last 5 years for the iPod market. As a speaker manufacturer I have asked myself what is the hottest audio selling product in the marketplace and how can some other share in its success? With this said one needs to have an understanding of speakers, recording, the iPod and the problems with the iPod. What comes to mind quickly is 1. The ear buds are harmful to ears; 2. The sound sounds small; and 3. There is lost content when CDs are made. The lost content happens when the recording is made during the compression phase of the recording. The missing content circuit is the project name for a very innovative iPod or iPhone accessory. This product has not made it to market. The beauty of it is that it is an old idea, 1960s – 1970s with today’s technology. We came up with two versions, a high end and a low cost version. Does it work, yes!

“An old idea, but with new technology”, now that is what innovation is all about. King Solomon, of the Bible, said that there nothing new under the sun. That being said confirms my statement: “An old idea, but with new technology” is a real formula for innovation. Today’s computer chips along with the development of DSP, Digital Signal Processing allows us to produce products that are only limited to our imagination.

Innovative products warrant higher profit margins; innovative products make your company a player in the marketplace instead of a “Me Too”; and being the innovator puts your company in the driver seat with product development. Some of the best technological developments were simply advanced because it took a current condition and made it better. Whether that better is faster, smaller, remote, combined features, etc is simply an old idea made to function better.

The ipod is nothing more than a walkman of the 1980s.

The iphone took that ipod and incorporated a cell phone to it.

A computerized tablet is nothing more than an 8 1/2×11 piece of tablet paper that is tied to a computer.

The flat screen television is no more than an extension of the televisions of the 1950s.

The home theatre industry peaked in the early 2000s with the advent of affordable flat screen televisions and 5.1 Dolby sound systems. Now the 5.1 speaker systems are built into the flat screens with psychoacoustics processor that reproduce the same effects of the Dolby Digital 5.1 Surround Sound.

Certain innovations were not able to develop until other industries had developed. The Photovoltaic Industry is a perfect example of such a case. The Photovoltaic Industry, better known for the solar panels seen on roofs to warm water, is an example of an industry that could not advance until certain other technologies had advanced first. Advances in Nanotechnology were required to develop the electric producing film that is printed on the glass. The printing technology and the application of the Nanotechnology film on glass did not develop until the turn of the century. This innovative technology, although being used, has not fully matured is on hold until further developments are made in making the conversion of the solar energy more efficient.

The advancement of integrated circuitry and the further advancement to reduce the overall size of the electronics. This miniaturization of electronics was advanced with the wave solder machine and the auto-insertion machine. Although these two advancements were intended to reduce labor. The auto-insertion machine allowed for the accuracy and installation of very very small surface mounted integrated circuits, (electronic components), on printed circuit boards.

The question is which group do you want to be part of; the 5% of truly innovative new product launches with increasing sales or the 95% of new product launches that are knock-offs whose prices are set to match the competition and sell by price instead of selling the price and features.

Jim Purcell has been developing products and project managing since the 1980’s. Developing architectural products, consumer electronic products from table top radios; to powered subwoofers; and construction projects has yielded Jim years of rules of thumbs to follow for successful projects.

Jim Purcell’s experience has taught him many lessons. Some lessons learned from “the project from hell” and some lessons learned from projects and products that were home runs. However, as in life, the best lessons learned were the tough lessons from projects that went bad.

Jim contribution is to share with you the good, bad, and ugly of project management.

Jim has developed “The Golden Rule of Project Management”, a rule that is a statement of the obvious. However, so many project managers ignore this rule only to experience a project that is running them instead of managing the project.

Why Trade Shows Are Crucial When Introducing A New Product or Service – Make Expos Work for You!Our consumer product marketing and product development group just returned from launching two new products at a large trade show in Bologna, Italy. This was a cosmetic-beauty product show, the largest in the world. There were over 3000 vendors displaying their wares, from the largest brands in the luxury cosmetic space to start-up ventures with virtually no sales history. The show was visited by over 100,000 buyers from 120 countries. Our team is a believer in the importance and power of trade show participation. Logistics, planning, budgeting and discipline are crucial in effectively and professionally leveraging participation into a successful outcome. One of the keys to achieving the desired success, even in the most brutally competitive categories such as cosmetics, is for our clients to look larger than they actually are. The big boys in any industry have seemingly unlimited resources. Their display is large, imposing, visually overwhelming when compared to a small company just launching. Pre-show and intra-show promotion for internationally recognized brands is ubiquitous. How can the small company compete? Our theory is that the real excitement at most trade shows is always found in the creative, entrepreneurial small vendors presenting fresh, innovative new offerings. Our clients are indicative of this type of fearless pioneer. They relish the opportunity to take on the giants and out hustle, out maneuver and out work the old establishment names. The two products we introduced to the beauty world last week are totally different in performance and benefits but similar in positioning. One was a skin serum, the other a hair treatment product. There were hundreds of competitive skin and hair care products on display at the Expo, but nothing that approximated our client’s unique usage features. It was interesting and gratifying how often we heard from international customers and distributors that “this is one of the most interesting products we have seen this year”! The fact that our client products were being displayed and compared next to the giant brands only served to differentiate and confirm their uniqueness. Trade shows are not cheap to attend. Travel expenses, booth rental, booth display, shipping and customs, sampling and sales collateral are just some of the expenses involved. International shows are even more costly. Nevertheless, the upside payoff is potentially maximized by the immediate exposure a new product receives. In order to prove a product has commercial appeal, you must place the product where decision makers in industry can see, evaluate and confirm, or disapprove the value of the good or service. This happens best at an industry specific trade show. We met hundreds of interested customers from over 80 countries last week. Some of the largest retail groups in the world spent time in our display booths. How much is that type of exposure worth to a new brand? More importantly, could an unknown start-up reach this quantity and quality of decision makers in any other venue than a trade show? When a new company attempts to reach a buyer, they face barriers to entry. Today, one of the biggest hurdles, and a convenient excuse for inaction, is the internet. Many customers are programmed to accept new product submissions through on-line application only. This is impersonal as well as an abrogation of a buyers true responsibility, which is to look at as many offerings as possible. They can’t buy everything they see, but they should know what is available and freshest and choose their sale inventory from the widest possible universe of products. This type of closed and locked door is best overcome on the floor of a trade show. You meet, shake hands, exchange cards, demonstrate and detail your product or service and discuss price, terms and conditions of sale on a personal, face to face, business-like basis with decision makers that attend these trade shows specifically to discover the new and inventive in their industry. It is why you are there. It is why buyers are there. In the past year alone we have attended and represented clients in trade shows in the following industries: Jewelry Sporting Goods Hunting Fashion Gift Gourmet Foods Wellness Natural Foods House Wares Cosmetics-Fragrance Golf Pool and Spa Hardware We just committed a luxury Swiss jewelry client for participation in the ultra-exclusive Couture Show at the Wynn Resort in Las Vegas this summer. These shows work. For almost 35 years we have experienced the benefits of attending and working trade shows as the single best avenue available to a wide range of clients for launching or expanding their business opportunities. Don’t dismiss the importance and possibilities that this path offers for introducing your product to the widest and most important audience of decision makers. Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money. After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance. Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. ( http://www.duquesamarketing.com ) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio. Article Source: http://EzineArticles.com/6122730

Our consumer product marketing and product development group just returned from launching two new products at a large trade show in Bologna, Italy. This was a cosmetic-beauty product show, the largest in the world. There were over 3000 vendors displaying their wares, from the largest brands in the luxury cosmetic space to start-up ventures with virtually no sales history. The show was visited by over 100,000 buyers from 120 countries.

Our team is a believer in the importance and power of trade show participation. Logistics, planning, budgeting and discipline are crucial in effectively and professionally leveraging participation into a successful outcome. One of the keys to achieving the desired success, even in the most brutally competitive categories such as cosmetics, is for our clients to look larger than they actually are.

The big boys in any industry have seemingly unlimited resources. Their display is large, imposing, visually overwhelming when compared to a small company just launching. Pre-show and intra-show promotion for internationally recognized brands is ubiquitous. How can the small company compete?

Our theory is that the real excitement at most trade shows is always found in the creative, entrepreneurial small vendors presenting fresh, innovative new offerings. Our clients are indicative of this type of fearless pioneer. They relish the opportunity to take on the giants and out hustle, out maneuver and out work the old establishment names.

The two products we introduced to the beauty world last week are totally different in performance and benefits but similar in positioning. One was a skin serum, the other a hair treatment product. There were hundreds of competitive skin and hair care products on display at the Expo, but nothing that approximated our client’s unique usage features. It was interesting and gratifying how often we heard from international customers and distributors that “this is one of the most interesting products we have seen this year”! The fact that our client products were being displayed and compared next to the giant brands only served to differentiate and confirm their uniqueness.

Trade shows are not cheap to attend. Travel expenses, booth rental, booth display, shipping and customs, sampling and sales collateral are just some of the expenses involved. International shows are even more costly. Nevertheless, the upside payoff is potentially maximized by the immediate exposure a new product receives. In order to prove a product has commercial appeal, you must place the product where decision makers in industry can see, evaluate and confirm, or disapprove the value of the good or service. This happens best at an industry specific trade show.

We met hundreds of interested customers from over 80 countries last week. Some of the largest retail groups in the world spent time in our display booths. How much is that type of exposure worth to a new brand? More importantly, could an unknown start-up reach this quantity and quality of decision makers in any other venue than a trade show?

When a new company attempts to reach a buyer, they face barriers to entry. Today, one of the biggest hurdles, and a convenient excuse for inaction, is the internet. Many customers are programmed to accept new product submissions through on-line application only. This is impersonal as well as an abrogation of a buyers true responsibility, which is to look at as many offerings as possible. They can’t buy everything they see, but they should know what is available and freshest and choose their sale inventory from the widest possible universe of products.

This type of closed and locked door is best overcome on the floor of a trade show. You meet, shake hands, exchange cards, demonstrate and detail your product or service and discuss price, terms and conditions of sale on a personal, face to face, business-like basis with decision makers that attend these trade shows specifically to discover the new and inventive in their industry. It is why you are there. It is why buyers are there.

In the past year alone we have attended and represented clients in trade shows in the following industries:

Jewelry
Sporting Goods
Hunting
Fashion
Gift
Gourmet Foods
Wellness
Natural Foods
House Wares
Cosmetics-Fragrance
Golf
Pool and Spa
Hardware

We just committed a luxury Swiss jewelry client for participation in the ultra-exclusive Couture Show at the Wynn Resort in Las Vegas this summer. These shows work. For almost 35 years we have experienced the benefits of attending and working trade shows as the single best avenue available to a wide range of clients for launching or expanding their business opportunities. Don’t dismiss the importance and possibilities that this path offers for introducing your product to the widest and most important audience of decision makers.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

Heard About the New Product For Facial Lines Already?

If you are looking out for getting permanently rid of those unwanted and undesirable facial lines, here is some good news for you. With the advent of a powerful new product for facial lines, this is not only made possible but extremely easy to achieve too.

This new product for facial lines is nothing but a wonderful natural skin care cream, but one containing tested and proven ingredients which work on the root cause of these undesirable facial lines and eliminate them once and for all.

The most important ingredients that this product essentially comprises of is Cynergy TK. It is a special wool extract derived from the sheep of New Zealand. It has the property of commanding the body to produce more of the two structural skin proteins i.e. Collagen and Elastin. These proteins are responsible for maintaining the smoothness, firmness and elasticity in the skin.

When it is smooth and elastic, there is absolutely no possibility of facial lines and even wrinkles which usually form as we begin to age. So, this miraculous natural substance maintains the amounts of Collagen produced in the body and hence succeeds in eliminating facial lines completely.

Another useful ingredient is Active Manuka Honey. This special honey derived from the Manuka bush again from New Zealand works by benefiting the health of the skin in multiple ways. It penetrates deep into the skin and provides all the nourishment and moisturization to it, thus keeping it healthy and strong. It protects the skin from free radical damage as well as bacterial attacks. It helps in the regeneration of old damaged cells and rejuvenates and revitalizes them.

It also enhances the production of Collagen fibers and hence prevents facial lines from getting formed. And whatever lines currently exist, they will be gone like they never were and that too in a short while. So huge is the power of these proven natural ingredients. The solution they provide is not only effective but permanent and healthy too. This is in contrast to what a pedestrian skin care cream provides.

Since this new product for facial lines is 100% natural, it is free from side effects and hence absolutely safe to be used on all skin types, even the sensitive ones. With this information in your hand, wait no longer. Start your research for this new product for facial lines containing these miraculous natural agents which can give you a smooth, line-free and beautiful skin for years to come.

 

How to Market a New Product or Service for Your Small Established Business

There is so much to do to successfully market a business, most of the time we hope that our products or services are enough to get us that beautiful repeat business, but what do we do when we need to do a special push of an item?

Website and email marketing
Of course, there is online, plastering your new product or service across your site. Setting a launch date and trying to gain some hype for the new element of your business. Email marketing can deliver consistent results and is a great way to softly contact those who you already know have an interest in your business.

Social media
Slightly easier for companies who are B2C as you have numerous windows that can literally put your message in your customer’s hands. The tricky part is getting the content to go on these networks and to keep up with the trends. Just think about what your USP (Unique Selling Point) is and why people would be interested. The great news is with social media is that it can be quite forgiving to the occasional dull or boring post and so you can test the waters and gradually find your tone.

In house
Get your staff excited about your product and then you will naturally have word of mouth. You could try to incentivise sales of your new product or service with staff rewards. Get a buzz going in the office. Staff that care about what they are doing will work so much harder for you!

Print
Make sure, especially if you are customer facing, that your place of business has lots of beautiful visuals up and around to explain the new feature of your business. This should be linked to leaflets of details that you can give your customers on exit, or you could send to them through the post. For example, you could craftily minimise the product explanation and value down to the size of an attractive plastic business card. Thinking slightly differently, using different materials and defining convention in marketing in small way can really serve to capture consumer’s attention. A business card that is not a business card… interesting.

Networking
Be sure to get in touch with your local Chamber of Commerce as they will be sure to have local small business events. These are the perfect places to meet like minded business professional who may just hold the key to unlocking that new market or a good business contact.

New Product For Facial Lines Has Substances Your Skin Can Actually Use

Wouldn’t it be great if there really was a new product for facial lines that actually made good on its promises. Well, I’m happy to report the product does exist. Allow me to give you important information you can apply to some old-fashion shopping. Once you do this, you’ll be well on your way to finding an anti aging skin care product with substances your skin can actually use.

I probably don’t have to tell you the majority of wrinkle creams don’t work…at least not in any healthy, long term way. The synthetic chemical make up of these products only creates a temporary line-filling effect which lasts until your next face washing.

Companies use artificial ingredients, such as mineral oil, dioxane, parabens, alcohol and fragrances because they are a very inexpensive way to made a product that looks, feels and smells good. But looks can be deceiving. These chemical-based creams are not healthy for your skin.

If you want healthy skin care, it must contain substances your skin can use to stimulate your body’s ability to manufacture collagen, elastin, hyaluronic acid and new skin cells. These healthy proteins and acids are the foundation of a young, beautiful appearance.

When shopping, keep an eye out for clinically-tested reparative proteins (Cynergy TK), natural oils (avocado, macadamia nut, grapeseed, jojoba), vegetable-based waxes and silicones (babbasu), vitamins (natural Vitamin E), antioxidants (Nano-Lipobelle H EQ10) and plant extracts (Japanese sea algae and Manuka honey). The best new product for facial lines will also be fragrance-free.

Think how much healthier it is to put natural ingredients on your face which are safe to eat. As strange as this sounds, you need to be careful since your skin absorbs whatever you rub into it…just as if you had eaten it.

Just be aware if they’re going to be effective, the ingredients, above, must be present in high concentrations. Some cosmetic companies include one or two trace amounts of natural ingredients to justify calling it “natural.” This is a deceptive practice which tries to convince you of the product quality, when, in fact, it’s really a just a jar of “spackle.”

Also, be on the look out for products which say they contain collagen. This man-made “collagen” is useless to your skin cells because their molecules are too large to be absorbed.

Collagen can only be effective when it’s manufactured from within your cells. Stimulating this production is a simple matter of using a product with ingredients which have been clinically proven to be effective in boosting collagen.

Make no mistake about it. You can find a new product for facial lines with substances your skin can actually use. Now that you have the information you need, why don’t you go shopping to find a product with proven effectiveness? If you would like a head start on your search, drop by web site for more helpful information.

Article Source: http://EzineArticles.com/4266325

New Product Advertising

New product advertising looks a little different from what it did 10 years ago. In the past, when a company began new product advertising, they would spend ridiculous amounts of money on marketing through newspaper advertisements and radio spots. Companies would submit a press release and product description to a newspaper or magazine and hope the publication wrote a review. Since then, the practice has changed drastically.

In some ways it has become a little easier. In other ways it is far more complicated. These days, much of the advertising for a product or service is done online. Advertisers are finding that better results are coming from Internet and mobile marketing than through traditional means.

However, with this change, companies that are developing products and services can spend a lot less money on advertising if they have a strong in-house team. The face of new product advertising is changing. While web page and clickable in-app adverts are extremely successful, there are several free alternatives.

Offering Products for Review

Companies can offer a complimentary sample of their product in exchange for a review. For example, a company marketing an organic face cream might submit their press release and product description to a beauty blog or a blog that focuses on green living. There may be a fee for a post, but some bloggers will post a product review in exchange for free samples or promotion of their website.

Using Free Webimercial Services

Another free way to advertise is through producing a webimercial and posting it to sites like YouTube and Vimeo. This allows advertisers and product supporters to share the video with their friends and family without paying for a 30-second television spot. In fact, unlike a television spot, it can’t be missed. Advertisers don’t have to choose the best times to air their commercial, and they don’t have to worry about paying top dollar during primetime or special events. This is a crucial new product advertising method.

Using Social Media

New product advertising has also changed in that companies can choose to purchase pay-per-click adverts or sponsored posts on Facebook or Twitter. While this is a little more complex than free blog posts, it can also be much more successful. Advertising Directors and Marketing Managers can target certain demographics such as age group, location and even taste in music.

There’s no doubt that new product advertising strategy should be based on the product and its target market. If your company’s demographic is more likely to pick up a newspaper than a laptop, traditional methods still apply. When developing a strategy for marketing a new product, advertising executives must use the most cost effective way to advertise the product while also yielding the most lucrative results.

The best practices of new product adverting haven’t changed much. It’s still important to develop a press release, and still important for a marketing department to know what’s best for their product. Much of marketing has, however, gone online. Whether marketing a new product online or through traditional methods, having a strong strategy in place is crucial.

At Long Last There Are New Products For Facial Lines – Get Rid of the Old Ones and Look Great Again

Are you tired of the old products you have been using to get rid of facial lines simply because they just don’t seem to work. You keep applying the same products twice daily for months and you look in the mirror and those lines are still there. What you need is to find new products for facial lines. Obviously the old ones are not effective so you need to look at other products that contain ingredients to give you optimum result.

Your old products probably were filled with chemical ingredients that did nothing to enhance your skin’s appearance. Avoid using these types of products. Check the label of the facial cream you are using and ensure it does not contain chemicals such as parabens, fragrances, dioxane, alcohols, triclosan and toulene. These are chemicals which are harmful to your health and ski as well. Avoid buying products that contain them.

But, how can you tell which new product for facial lines to purchase? Well the first and most important thing to look for is natural ingredients. If you can find products containing natural ingredients then your battle is half won. You should also learn why you are experiencing those facial lines in the first place then you will be able to know what to look for in a product to help get rid of them.

Fine lines and wrinkles appear on your skin as you begin to age this is due to the loss of collagen and elastin, two vital healthy skin proteins. Lines will also appear prematurely if you smoke and spend lots of time exposed to the UV rays of the sun. To protect your skin from these damaging factors you should use a new product for facial lines to eliminate the lines and leave you with smooth, even tone, vibrant glowing skin.

You need essential nutrients in the form of antioxidants, mineral and vitamins to keep your ski healthy and to protect it from free radicals. Free radicals destroy collagen, elastin and skin cells. Antioxidants and other nutrients will help replenish them. To find the best facial cream you must know what ingredients to look for that will be safe and effective in rejuvenating your skin.

Here is a list of some ingredients to look for in new products for facial lines:

Cynergy TK: A proven substance that is natural and known to stimulate your body to naturally produce its own collagen and elastin. You will not need any artificial substances into your system. Cynergy TK has been tried tested and proven to reduce the appearance of fine lines, wrinkles and helps to regenerate new skin cells.

Phytessence Wakame: A powerful antioxidant that is known to keep skin healthy and beautiful. It is an extract from Japanese algae which is widely eaten in Japan for it’s health giving properties.

Nano Lipobelle HEQ10: Another powerful antioxidant which deeply penetrates the skin providing well needed nourishment. Nano Lipobelle HEQ10 is an improved version of COQ10 giving it its ability to penetrate the many layers of the skin and effectively rejuvenate and repair skin cells.

Finding new product for facial lines has just been made easy for you. Do a bit of research and find some awesome products to improve your facial skin.

Article Source: http://EzineArticles.com/4379100

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