Ten Green Bottles – New Products

So, we’re told that we should do more for the environment. That we should source locally produced food. They tell us that we should recycle more. So we diligently do these things, thinking that we’re doing our bit to preserve mother earth. But while we’re feeling virtuous depositing the odd bottle in the recycling bin, there are those who have taken it a whole lot further – some have literally parted waves to make a difference.

To celebrate in the greening of the world, and our contribution to it, our exquisite recycled doormat, we have put together a top 10 list of amazing reuses of the humble green (and clear) bottles.

1. Raise a glass in honour of Grolsch with Nigel’s Eco Store
Next time you’re having a beer, serve it up in the green bottle Grolsh goblets. Taking recycling to a whole new level, the glass bottles have had their base carefully cut away, sharp edges polished and the base bonded to the upside down bottle, creating the perfect eco-friendly goblet. A great talking point at any party!

2. Temple of a million bottles
It’s not all about meditation. Buddhist monks at the Wat Pa Maha Chedi Kaew temple in Thailand have taken recycling one step further by building a whole temple. Nickname “Temple of a Million Bottles” this magnificent structure was built using more than a million discarded recycled glass bottles from their area. And they built everything from the crematorium to the toilet, including some funky floor mosaics made from the bottle tops.

3. Eco Mat from Doormats Delivered
When you’re looking for a door mat, the environment might not figure highly – what you want is a dirt trapper mat, or a doormat that will make your hallway look pretty. But doormats can be environmentally friendly too. The Eco doormat is made from 100% recycled plastic bottles and tyres. The Eco mat provides a complete solution for the house that wants to be eco conscious when buying door mats.

4. Bottle ahoy
Moses may have parted the Dead Sea, but Evian is parting the whole ocean. Well, not every one of the 12,500 bottles will be the branded variety, but they’ve helped The Plastiki get well on its way to setting sail. Not just any boat, this one comes with custom-made solar panels and wind turbines and bikes that power the batteries. And all this from a few plastic bottles.

5. Diamonds were a girls best friend
Why waste your cash on diamonds when some precisely cut glass will be just as good. Whether it’s earrings, beads and pendants you’re sure to find something created from recycled glass that will please you or a loved one.

6. Samsung Eco cover up
Samsung have gone Eco-tastic with the launch of the Blue Earth Handset. The touch screen eco-phone is made from recycled water bottles and is free from nasty chemicals usually used to fireproof products. It also sports a built in solar panel to take advantage of what Samsung helpfully points out, is one of the most eco-friendly energy sources.

7. Chandelier sparkle
Recycling may have been the ugly duckling once upon a time. But these days they sparkle and shine like a real life fairytale. Michelle Brand has created a range of beautiful eco-friendly designs. Using the petal shapes taken from the base of plastic water bottles; what you get is a cascading delight.

8. A winter wonderland of green
Next Christmas how about creating a new party game. Drink the beer and build the tree. Guests gather around and contribute to the creation of your own Green bottle Christmas tree. OK, it’s a silly idea, you might topple over and make a mess… but wouldn’t it be fun trying to build it? In the mean time check out the experts who have already done it.

9. A route paved with… glass
The road to London may be paved with gold, but generally everything else comes in a shade of boring Tarmac…. unless you’re visiting the Morton Arboretum in the USA. To add a bit of colour to their paths they’ve opted for recycled glass. Naturally, the glass has been rounded off to make it completely safe and it looks a lot prettier than Tarmac.

10. Calling time ladies and gentlemen
In time honoured calls, this is the last bottle ladies and gents. Artistic licence applied to a humble old bottle can create a thing of beauty, and one that will ensure you’re on time. All of these Bottle clocks are handcrafted in the UK using genuine recycled bottles and labels.

Old Home, New Windows – Beauty and Brains

A lot of people prefer old homes to new ones because of their history, character and charm. But what happens when you have to replace those old windows (which may be crumbling and falling apart thanks to wood rot) with more energy efficient ones? The good news is you don’t have to sacrifice your home’s architectural integrity or style to gain energy efficiency. You can have traditional looking windows with all the benefits of 21st century window technology. A lot has happened to windows since 1776, so let’s take a closer look.

The Frame

For hundreds of years carpenters and home builders have had a distinct advantage: they were able to use very strong lumber from very old trees. These days, however, trees are only grown for ten or twenty years at the most before they are harvested for lumber. There’s just no old-growth wood left. Today’s wood doesn’t have the same strength as the fine old oak or pine that we see (and admire) in older homes. So replacing your old wood frames with newer wood frames just because you have an “older” home doesn’t necessarily make sense.

Instead, today’s experts recommend “engineered” lumber. Also known as “composite wood;” this frame material is not only strong and durable (like old growth wood), but they’re energy efficient. They seal and insulate because they won’t contract and expand (like vinyl) and they are maintenance free and resistant to rot because they are not just wood. They’re also beautifully versatile and available in a variety of styles, so you can have that traditional looking window with all the benefits of modern window science.

Moreover, advanced window manufacturing can take it a step further by “combining” the frame and sash-the engineered composite is used on the exterior of the window to give you the strength and the structure on the outside, while the real wood veneer is used on the interior for its aesthetic (or historic) value. For homeowners keen to maintain the architectural integrity of the home or for those who are required to adhere to their local historical society’s guidelines, this technique is a real godsend.

The Glass

Two panes are better than one in terms of energy efficiency, for obvious reasons: it is going to take the heat a lot longer to penetrate two panes of glass in the summer and a lot longer for the heat to escape in winter.

But modern glass is even smarter. Between today’s dual panes you will find argon gas, an invisible, nontoxic gas that dramatically reduces the amount of heat that passes through the panes because it’s denser than air. And one of the smartest advances in window science is a thin coating of transparent metallic material that’s applied to window glass for insulating purposes. “Low-E glass” helps to prevent heat gain in your home by acting as a kind of reflective shield, keeping the radiant heat at bay.

Now combine these hi-tech elements with traditional styling and you have a winning combination. You can even have “divided-light” (multiple small panes of glass) windows. They are the hallmark of the older home, a traditional look that is often replicated today. The only caveat to the consumer here is to make a choice between the modern divided light window with actual grids on the outside of the glass or faux ones where the grid is placed between the glass. You do have options.

Today’s windows are smart and stylish, and they can enhance and embellish your older home, even replicate historical authenticity if need be. Get windows and doors that look like the originals with all the maintenance freedom and energy efficiency.

Gerry Rogers is the founder and president of Mr. Rogers Windows. He has been selling and installing home improvement products for over 20 years. His innovative Lifetime Performance Guarantee has earned the trust of thousands of clients by “doing the right thing” to ensure complete satisfaction when it comes to quality products and installation.

Article Source: http://EzineArticles.com/6460522

How to Select the Best Man Skin Care Products – Beauty Expert Reveals Secrets

Let’s face it; most guys don’t know the first thing when it comes to male skin care.
Many beauty experts myself included are often asked “How do I select the best man skin care products?” Right here I’m going to give you my best suggestions for selecting quality man skin care products.

You need to understand that the skin of a man is quite different than that of a woman. In the past when male skin care products were limited, many men tried using women products. Due to the difference in skin types they saw limited results. Today there are many product lines devoted to men. So how do you choose the best, most effective products?

It’s important to know that there is no one product that works for all skin problems. In all likelihood you will need a combination of several products until you get the results you want. Some products will require you to use them daily for awhile, while others you will use weekly then once or twice a month to maintain results.

You may need to use anywhere from 2-5 different male skin care products in the beginning to get your problem under control. If you choose wisely, it won’t need to mortgage your home. There are many effective moderately priced products. To get you started, you may want to consider the following items:

  • A good quality facial fluid to moisturize, soothes, and rejuvenate your skin.
  • Eye contour gel which will help get rid of the puffiness and dark circles around your eyes.
  • A deep active hydrating mask. You need this if your skin is irritated, rough or exposed to severe weather. It will help to moisten and make you skin smoother and softer.
  • A cleansing mask. You will only need to use this about once every 2 weeks. A cleansing mask will get rid of toxins that buildup in your skin and give your skin an extra deep cleansing.
  • Overall body lotion. This can be used to help maintain the results you achieve with the other products.

Another factor you need to be concerned with in choosing the best in man skin care is the quality of the ingredients. Stay away from male skin care products that use cheap fillers such as alcohol, which will dry out your skin and make it worse.

Look for products that contain as many natural plant based ingredients as possible. A few of the ingredients to look for are: Natural Vitamin E, Avocado, and Macadamia nut oils, along with active Manuka honey which comes from New Zealand. These are just a few of the natural ingredients to look for in quality male skin care products.

In conclusion, when it comes to man skin care, use a combination of products to until you get the results you are looking for. Then you can switch to a maintenance routine. Search for as many natural plant based ingredients that you can find. Also, organic plant based ingredients are best. You can also take it a step further and seek cruelty free products not tested on animals if you are fond of our fury friends.

The Rock Musical “Chess” is Reimagined in Signature Theatre’s New Production

Leave it to Eric Schaeffer and his innovative Signature Theatre to forge ever onward with its first rock musical. Since 1984, “Chess (One Night in Bangkok)” has been staged around the world in a variety of productions with shifting emphasis on the Cold War angle. The commonality is the tale of two men competing for the world chess championship and the love of one woman. This first major American production since 1993 stars Euan Morton as Anatoly, the Russian chess master, Jeremy Kushnier as Freddie, his American counterpart, and Jill Paice as Florence, the woman both men love.

Morton is enthusiastic about the role, especially the music by “Mamma Mia!” composers Bjõrn Ulvaeus and Benny Andersson and lyricist Tim Rice. Although he has been singing the score in the shower since he was a kid, he has never seen the show. He regards this as an advantage because it has been done in many ways with different endings and the characters are so fluid there is ample room for interpretation. He approaches it as if he were creating a role in a new musical. In one sense, it is. This production differs from those in the past because it focuses on Florence rather than the two men.

A native of Falkirk, Scotland, Morton trained in classical theater during college. Ironically, after many years in dramatic roles on stage, film, and TV in the UK, his big break came as Boy George in “Tattoo” on London’s West End. After earning a Whatsonstage and a Laurence Olivier Award nomination in the UK, he reprised the role on Broadway in 2003, walking away with a Tony Award, Drama Desk Award and Outer Critics Circle and Drama League Award nomination, along with the Theatre World award for Outstanding Broadway Debut.

That role changed his life. The first time he visited the United States was to play Boy George on Broadway. Since then, he has settled here, married an American and traveled all over the country acting and singing. He appreciates the size of the country, so big he has skied in Vermont then hopped on a plane for Alabama to sing in a beautiful southern mansion. He is struck by the honesty and lack of false modesty wherever he goes. Although he loves his homeland and the family he left behind, he loves the United States equally and the common history shared by the two countries.

Following “Taboo,” Morton played Ligniere in “Cyrano de Bergerac” on Broadway, the title roles in Tony Kushner’s Off-Broadway adaptation of “Brundibar” and “Caligula: An Ancient Glam Epic” at the New York Musical Theatre Festival and “Measure For Pleasure” at the Public Theater, for which he won a 2006 Obie Award. Additional shows include “Howard Katz,” “The Who’s Tommy,” “Into The Woods” and the American premiere of “Leaves of Glass.”

Although “Taboo” marked his first professional singing role, he has been heralded ever since for his beautiful voice. He attributes that talent to his mother’s Carpenters routine performed with a friend at football clubs in Scotland and to his own perseverance in singing along to vinyl recordings of Joni Mitchell and Karen Carpenter, his “singing teachers.”

To celebrate his vocal persona, he issued his debut album, “New Clear,” in 2006 and was immediately crowned by one reviewer as “the most gifted new vocalist to have emerged from the musical theater in the new millennium.” Subsequently, he was invited to appear in concert at such venerable rooms as the Algonquin’s Oak Room, the Metropolitan Room, Joe’s Pub and Birdland. At the Kennedy Center, his reverence for Robert Burns and his interpretation of the songs of his homeland delighted audiences who will be pleased to learn that those ballads will be the focus of his next recording.

Morton came to “Chess” rehearsals directly from a four-month run of “Sondheim on Sondheim,” a tribute to the 80-year-old composer. In addition to his duet with Barbara Cook, “Beautiful” from “Sunday in the Park with George,” he sang the contrasting patter song, “Franklin Shepherd, Inc.” from “Merrily We Roll Along.” Now he is thrilled to concentrate on the rock music that captivated him years ago.

He wants the “Chess” audiences to take away excitement about the score. Even more, he wants them to have an understanding of the story, saying, “People have never understood the book, but Eric has made it more of a character-driven piece about the love of two men for the same woman and the cause for betrayal.”

Dior Releases New Products

Dior will promote a series of new style of lady bags in every season. In 2011, Dior has been made a new series of bags that suitable to the earlier spring. The new bags have long leather hand pulls that can be carried by your hand and carried on your shoulder. Besides, they are added some bright elements, such as pearl, rivets and rose. These all reflect the spring color that will make you in a delighted mood.

The styles include the latest Lady Dior – Lady Grey London that is last film in fashion short films, which are specially made to Dior.

In the series short film, Dior bags are showed many times. And the exquisite bag makes the heroine more attractive. The bag and the woman both become the core of the short film. And beautiful bags make it to be a fashion.

You can find that Dior bag is still carried by the heroine in dangerous situation. The short film would like to tell you that the fashion trend cannot be obstructed and it has become an essentiality.

The new bags are decorated with many tiny rivets. And they even consist of flowers pictures. The bags’ belts are designed broad so that makes you easily carry and relieve your shoulders. The Dior logo is also a decoration for new bags.

This style still follows the broad belt. And it adopts the bright pearls to decorate bag. There is lug boss and subside on the face of bag so that make the bag look like dynamic in vision.

At the first sight, this bag gives a sense of brightness so that make your mind open and refresh your mood. The style is in a shape of square that is suitable to carry when you go to office, even if it is too bright.

New Products Specially Made For Sensitive Skin Care

Are you bothered by sensitive skin? You know, that itchy red burning sensation you get, especially in the winter. There are so many different kinds of skin care on the market today; it is so hard to pick just the right one for you.

Things that contain alcohol dry your skin out even more and the other one, parabens, are known to cause cancer. So what are you going to do? Most sensitive skin care products smell nice, but they also contain some of the ingredients that you probably do not want to spread all over your body. You are not just ingesting ingredients by eating food, you are even when you apply them topically. So why not use natural ingredients and things that actually help skin to regenerate refurbish on its own?

Therefore, you think you have used everything on the market with no results, try something new. Do you ever notice that the women in other countries have great youthful skin? Maybe it is something they are doing that we have not yet started. Maybe there are some products that do not have harmful chemicals but, instead, they have safe and very effective natural ingredients like Phytessence Wakame, Cynergy KT, and C8Q10. These items help to bring out the natural beauty of younger looking skin while healing it and making it more subtle. They are also known to be very effective, especially when it comes to fighting and treating the signs of aging.

Also, if you are looking for sensitive skin care, I would check the products with natural ingredients! Visit my site today if you would like some more information on what amazing ingredients nature provides. You can also check out the skincare I use on a daily basis and highly recommend.

Discover How to Find the Best Tooth Whitener For Your New and Beautiful Smile

The first thing that most people notice when they meet a new person is their smile. So while looks may not be everything, they can still be a deciding factor when meeting: the other sex, hiring managers for companies, and when making new friends. Your smile just isn’t something you can compromise, you should do whatever possible to improve it. Luckily you’ve found this article which can be considered your first step towards a better smile.

The problem that most people run into when trying to find that best tooth whitener is that they try to find a good product at a nearby store. With the internet there is almost no reason to settle for those products though, especially since they almost never deliver what is promised. At least most internet products offer a trial of some sort so you can see the product in action before spending too much of your hard earned money.

So before you head out to the store to get the newest kind of ‘teeth whitening strips’ that have become so popular, take the time to read this article thoroughly. It could save you a lot of time and money before you go through twenty different products trying to find the best one. At the end of this article I’ll recommend a product that I, personally, have used and would recommend to others.

Teeth whitening strips are normally my least recommended method of whitening your teeth. Ninety percent of the time you’ll find better results with the gels that are now available all over the place. It IS slightly harder to find gels at stores, but ordering them online is a cinch and they normally come with the most important extra – a trial. These trials allow you to actually get the product and try it… there’s no better way to learn if the product will work for you.

Most reputable products offer a trial so that you can see if it will work for you, but not all of them do. There are very few products that DON’T work that will offer these trials though. That’s just a horrible marketing strategy that won’t allow them to properly steal your money in exchange for a product that won’t help you at all. Also you’ll want to be sure that the trial lasts long enough to provide results. A trial that lasts only a week isn’t going to give you the results that you’re hoping for – or any at all. A month is about the average and will allow you to see some change.

You still need to pick the best tooth whitener out of all of the hundreds of products though. Instead of jumping from one to another, I’ll give you my personal recommendation that has worked perfectly for me – and it probably will work for you too.

Pet Memories Forever: A Must See New Product for the Pet Lover

Anyone that has a beautiful pet, has had a beautiful pet or knows of someone who cherishes their pet could be very interested in a range of products that have hit the market. If you have access to a camera both standard or digital (or photographs) and you have access to a computer and the internet and you love or know of someone that loves pets,


There is a wonderful variety of products that can be purchased via the Internet with simple download (and standard posting) and ordering steps to take your favourite photo’s and turn them into a selection of personalised products, at very affordable prices.

For people who love their pets, this is a great way to take advantage of all those great pet photos you have taken over the years. Sadly for some, a pet that has passed away can be so badly missed that something like a cushion for instance, with the pet printed on it can really be of comfort.

The type of products available range from things like cushions, bags to canvas box framed prints. Another product that’s available is a technique that can change a photo into what looks just like a painting, (Each photo is transformed individually with different processes used depending on the style of the photo). These paintings are then printed onto canvas, presenting just as if you had commissioned an artist to paint a still life of your pet but at a fraction of the price.(Don’t tell and who would know?)They really do look that good.

For those of you that love animals, love to be surrounded by pictures, furnishings and products of animals. Why have someone else’s pet on display when you can have your own beloved pet/pets, captured for life with the memory of how much they really mean or meant to you. So if you are looking for yourself or for a gift, try something new and use your own pet memories to create that special product that will have true meaning to you or a friend/family member for years to come.


Free Beauty Samples – Save Money and Try New Products

The purpose for obtaining free beauty samples is to introduce new customers to a particular product. If the potential customer likes or dislikes the product, they will tell their friends, especially if the word free is mentioned. Then that friend tells another friend and so on. It works like a chain letter. Each potential customer eventually builds a pyramid in the company’s data base, and therefore, increases the company’s sales.

The word “Free” has enticed people around the world. When a person sees free on any website they will stop what they are searching for and take a look at what is being offered. This has happened many times in my own home.

Over the internet, free beauty samples come in all types and forms, from herbal, marine, plant or mineral bases. You can get the best names and top brands. Some advertisements offer skin care products for men as well as women, makeup kits, and fragrances, soaps, lipstick, and other fine makeup and beauty aid products. There are websites that give free samples of hair repair and hair care products. These manufactures offer free beauty samples just for filling out a survey. They want to know what you think about the product they have sent you or will be sending you. All that is required by you is some of your spare time. They may even let you print out a legitimate coupon as well as sending you a free sample. You can even receive free samples from your favorite and most popular department stores, just by searching the internet.

Beauty products are very costly, especially when you get home and find out it doesn’t work for you. If you had tried a free sample first, you would not have wasted your money and would have known not to by that product again. Countess money has been wasted this way, and your bathroom counter has now accumulated numerous full bottles that are not being used.

The free beauty samples list is updated on a regular basis. So there will always be something new, and you should visit these sites often. Most of these websites offer a privacy policy stating that they will not sell your name to any other companies, and they will not send you unwanted emails to your mailbox. However, in some surveys that I have seen you will have to uncheck certain boxes in order not to receive such junk mail. Any time you are signing up for these free sights pay particular attention, that if you might by chance, see the word “verisign”, back out of the site, because this usually means that they are going to ask for a credit card number, even if it is only for verification of your age. Never give out your credit card number under any circumstances, unless you are sure that you are going to buy the product.

There are approximately 10 million people, all over the world who have already signed up for receiving free product sample, free savings in general, newsletters and much, much more. Free beauty samples, is the perfect solution to looking good for no cost to you.

Real Freebies – The Perfect Way to Test New Products

Nowadays, several websites are offering freebies to potential customers from around the world. People can get a variety of freebies for their personal use. Freebies are a great way of getting several useful stuffs without any cost. Through freebies websites people can get items for their everyday use as well as several exclusive and expensive stuff.

What Are Freebies?

Several websites offer freebies to their visitors. It includes cash cards, gift tokens, grocery gift cards, as well as electrical and electronic stuff. However, people may ask that why anyone will give away freebies? Actually it’s a popular practice in market research.

Before introducing a new product in market, nowadays companies prefer to get customer’s opinion. They want to get customer’s views (positive or negative) for other similar products in market, so that they can make their products better. Targeted customers can provide their feedback and opinion using a predesigned form containing several relevant questions. At the end, they are offered a freebie to test the quality as compared to other products in market.

What People Can Get As Freebies?

Initially, freebies websites used to give away simple and cheaper products like diapers, books, beauty products (like shampoo & conditioners) household goods, or costumes. However, nowadays one can get electronic stuff like laptops, digital camera, high end cell phones (from Motorola, Apple & Blackberry), and Apple iPad.

So, if you find a website promising to give away an Apple iPhone then don’t think it’s a scam. Usually a majority of people do not believe that they can get such expensive stuff for free. But actually it’s true. In some cases people can avail free cash rewards as freebies on certain purchases.

Normally, people have to go through a survey before getting freebies. It is a tedious task to go through several survey forms and fill them. Most of the times such freebies offers used to be a scam and people were left with nothing in return.

There are several websites on the internet offering attractive freebies to their visitors. You can find one by searching for ‘free samples’ or ‘freebies websites’ through search engines.

Yofreesample Discover the latest brands and other stuff for free. Free samples to try before you buy! Explore freebies with no strings attached. Yofreesample provides latest brand and other stuff for free. For more information please visit: Free Stuff Online

Training Salesmen In The New Product Line

The next step was to teach our sales force about the new products we had just added. There were just under 2,000 products in the new line. How did we do it? By making it as easy and painless as possible. The perfect solution? Television!

Cadillac Plastic and “Chemical Company is a manufacturer of products and a distributor of products of other suppliers. When our suppliers were in town for the Safety Products premiere, we asked representatives from each company to make a half-hour product presentation in our videotape studio. These were duplicated and then sent to our district offices throughout the country. Backup in the form of supplier literature was also included.

By watching the product tapes on TV in a relaxed, informal atmosphere, learning about the new products was practically painless for our salesmen. The tapes could be stopped at any time and replayed for greater comprehension. Later, when our salesmen reviewed the supplier literature, they were already familiar with the product so the literature was more meaningful and retention of learning much greater.

Subsequent visits by suppliers rounded out the initial training program and gave the sales force a chance to ask questions’ not covered in either the videotapes or the literature.

Was this approach successful? An informal poll of our suppliers found that they were extremely impressed by how quickly our people had mastered their products. All suppliers have since made additional videotapes to update our sales force.

Motivating our salesmen to sell: a triple purpose catalog

At this point, our people were knowledgeable about the OSHA-Spec line. Now came the big test. Could they sell the products?

To motivate our people, we again decided to make selling the products as easy as possible. First, we made sure that our top-quality products were competitively priced. And, of course, we made sure we had reasonable inventory levels to assure good delivery. But beyond this, which is simply sound business practice, we found aids which were indispensable in making it easy for our salesmen to sell.

Most important of all aids was our safety products catalog. We made this extremely attractive. But even more important than its beautiful appearance, the catalog was a solid selling tool.

Because many of our customers were confused and concerned about the then-newly-passed OSHA laws, we organized our catalog around the most common OSHA requirements that our products fulfilled. Wherever applicable, we quoted right from the OSHA directive. This helped our customers to learn the most common safety requirements. It also helped salesmen in organizing their sales presentations. The customer could clearly see what products were required to protect his workers and plant.

To make the catalog easy to follow, we relied heavily on pictures and illustrations. After all, many of these products were hew to everyone. Where color coding was a factor, according to OSHA, as in certain signs and warning devices, we printed that section in full color. Certainly, it was more expensive. But it made our catalog a reference source as well. We also tried, where possible, to show the products in actual use. Again, it is easier to recognize a need when one can see how the product is used.

To sum up the benefits of an-attractively designed, intelligently organized selling catalog, let me offer this advice. If you have to skimp on a budget, do it anywhere, repeat anywhere, but on your catalog. It is that important to your overall success.


Unique New Product Allows You to Tile a Deck

It’s always great to find new and innovative products that really work. When it comes to deck construction, it seems there are rarely problems with the framing of the deck, but the deck surface has always been a concern, especially when it comes to cold, snowy winters.

Using treated lumber for the flooring looks great at first, but even though it is much less apt to have rotting problems, the floor boards will twist, crack and split over time. Plus you have to seal the wood every year to keep it looking good.

Other types of materials like the composite decks do hold up better then the wood, but they tend to be much more expensive to build and so a lot of people shy away from them. This also applies to vinyl decking as well. Plus many people just don’t like the idea of using composite or vinyl materials.

Until recently, there were no other options. However, now there is another option that allows you to actually have a deck with a tile floor. This may sound impossible, but it’s true! This great new product  that I am talking about will revolutionize the decking industry.  It gives you the ability to install tile on the floor of your existing or new deck in place of wood, vinyl or composite floor boards.

The composition is unique in itself. It is constructed with advanced composite ribs attached to fiberglass matting. This product is so strong that there are no other sub flooring materials needed. You simply install the interlocking strips with one screw in each floor joist.

After the installation is complete, the ribbed surface is ready for mortar to be applied and porcelain tile to be installed. Deck maintenance is a thing of the past with a tiled deck. You can choose the color and design you want so that your new tiled deck will blend in with your outdoor living area. Create the style and elegance a tiled deck can give you. For the rustic look there are porcelain tiles with a brick or stone finish, or go for elegance with a porcelain tile made to look like marble.  There are so many attractive options available and the choices are almost without limits.

Another great thing about this new product is that you don’t have to be a pro to install it. This is truly a do-it-yourself product. The process works like this.

  1. First you screw down the interlocking boards
  2. Next you apply the mortar which will fill up all the ribs and let it dry before you install the tile.
  3. Apply thin set with a trough
  4. Start installing the tile over the thin set using tile spacers
  5. Use a tile cutter to fit pieces where needed
  6. After the tile is installed use a grout float to force the grout into the joints
  7. Use a grout packer to push the grout into the joints and give you a nice finished look
  8. The end result will be a beautiful tiled deck

Each of these boards are 12″ wide and you can get them in 8′ or 12′ long pieces. The product has been tested for structural durability, contraction and expansion and it is also fire rated. Not only will you end up with a waterproof finished tile floor, you also get a product that will last for decades and you eliminate the maintenance problems and is one of the strongest decking solution available.

Plus, it is designed to be used in all 50 states and will withstand any of the elements related to the whether conditions. It is non-corrosive and has practically no expansion problems and is one of the strongest decking solutions available.

Utilize the “4 P’s” When Projecting Business Plan Assumptions For New Products

Prospective clients often present my marketing and product development consulting firm completed Business Plans as they attempt to elicit interest in their projects. Invariably the assumptions that their sales, income and profit projections describe are unrealistic. I am then asked how to best assemble believable, supportable numbers that will excite, not scare off investors, venture capital or partners.

A Business Plan is simply a document that describes a commercial opportunity and quantifies, qualifies and narrates details of the offering. The exercise of writing a Business Plan sounds fairly mundane and easily accomplished. It is not. I have rarely read a Business Plan submitted by a novice that was worth spending more than a minute or two contemplating.

The Harvard Business Review in a recent article mentioned use of the “4 P’s” for Potential when projecting budgets, sales and profits. This is a simple, easily understood template for aspiring entrepreneurs to consider utilizing. The “4 P’s” of Potential are Population, Penetration, Placement and Purchase Frequency. The “4 P’s of Marketing that are essential to customizing a brand and marketing strategy are; Product, Price, Placement, and Promotion.

The “4 P’s” of Potential, if accurately researched, detailed and confirmed are invaluable in supplying investors with assumptive numbers that will withstand intense scrutiny.



What is the real size of the actual population that would be interested in potentially buying your product? If you were marketing a snack cracker, it could be the whole population of a country. Most of us eat snack crackers at some time. If you have a Pet Product, specifically a dog snack treat, the market is confined to the 77.5 million dog owners in the United States. If it is a cat snack food the market reach is a bit larger, approximately 94 Million licensed cat owners.


Now that you know the size of the consumer population base that can potentially purchase your product how do you surmise market Placement? Let’s assume that you want to introduce a cosmetic product and it will be moderately priced (Price = one of the “4 P’s” of Marketing). Your research indicates that there are approximately 75, 000 stores in the United States that carry competitive mid-priced brands such as Oil of Olay skin care, Maybelline and Cover Girl cosmetics or Revlon perfumes. As a small beauty product brand or start-up you will not achieve deep Placement in early stages of existence, certainly not big box distribution until the brand shows sales traction on a local or regional level. If you gain Placement in 1.5% of the discovered universe of 75,000 outlets in Year 1, you would achieve distribution in 1,125-doors. As the brand develops in year 2, Placement can be expected to easily grow to 2.5% or 1,875-doors, year 3, etc.


How much of the Population will you penetrate with purchase of your product? There are 17 million licensed hunters in the United States. If your exciting new camouflage, stealth hunting boot was able to gain 1% Penetration of this class in the first full year of sales, you would sell 170,000 units.

Purchase Frequency

A consumable product (food, drink, vitamin, cosmetic, household cleaner, etc.) has a much more frequent usage and repurchase rate than a dog leash, a hunting boot or other hard goods. Another term for Purchase Frequency that is often used is Sales Turnover. A Gourmet Meat Marinade might turn inventory levels three times in a year in a specialty store. A popular priced, higher volume marinade might turnover 10 times in a national supermarket outlet. Purchase Frequency is determined by utility of the product, daily or occasional use, price, packaging size and geography. A sun care product will turn over monthly in warm weather markets, only seasonally in colder weather climes.

Here is a simple formula that can be used to divine the Potential Size of a market for a product using the “4 P’s” during Year 1 of distribution:

Placement = 2% of 100,000 stores = 2000 placements

Population of Women Age 35 to 60 for an Anti-aging Skin Care Treatment

USA only = 55,000, 000

Penetration of potential buying Population
.001% of 55,000,000 = 55,000

Purchase Frequency = 3 Sales Turns per each full year of sales

Assuming a regimen (example only) of $40 X 55,000 consumers X 3 Repurchases and the above indicates that achievement of these 4 P’s of Potential would generate $6.6 million in sales.

This does not reflect new product extensions, international distribution or other variables. If the “4 P’s” of Potential are fully, deeply and diligently vetted, this number, while still an assumption is much more realistic and believable to the most difficult audience on earth: the cynical investor. This is the best to qualify, quantify and narrate the assumptions that are the cornerstone of any Business Plan.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.


What Consumers Look for in A New Product – The Best Guide for Marketing Strategies

What do you look for every time you are trying out a new product? Do you look for its applicability in your lifestyle? Well, almost everything in the market is applicable to any individual. Rather than its application, you should look for appropriateness. Is it appropriate for your lifestyle? Will it fit your personality and the people in your life? This is one aspect that marketing experts look into. Once a product can fit any lifestyle, the product will be a sure hit.

The next thing that a consumer looks for in a product is its durability. Durability is measured by a product’s ability to stand the test of time. In terms of consumables, the longer it serves, the better it is. It did not last longer because it is not used, but rather, it does not get easily consumed because it has the ability to provide the desired results even with minimal application.

Third on the list is a product’s aesthetic appeal. People are first attracted to examine an item because of its appearance. An aesthetically packaged product will mean more possibilities of being looked at. It should be able to pique the curiosity of passers-by.

Next is the price tag. Does the price give justice to its manufacturing process and the benefit it provides for the consumers? Is it readily available in case clients needed more? Another criteria that consumers decide against whether to use a new product or not, is the advantage of using it over what they got used to before your product came to existence. Will using your product be a better choice for me and the people involved in my life?

One product that is quite easy to market are the highly scented candles. Scented candles are usually aesthetically packaged, sometimes ready for wrapping to be presented as gifts. Once plastic packagings have been removed, one can easily noticed the release of herbal oil scents from these items. Since they also highly scented, individuals do not have to light them up to enjoy the fragrance it emits, thus making it last longer than it should.

Because candles have the property to conform to different shapes and sizes of molders or containers, its packaging will prove to be very attractive. There are times that senders put ribbons on it and give the gift as is. It is already beautiful as it is displayed that wrapping the candle will not give justice to its aesthetic features.

The fragrance that scented candles gives out is enough invitation for passers- by to look for the source of such desirable scent. Marketing and selling scented candles are like having additional staff to sell such products. A scented candle’s fragrance, takes care of making its presence known through its desirable odor. This aromatic scent, with its highly affordable price tag is but a combination of good quality product and effective marketing strategy.

In addition, once an individual decides to try out a new product like scented candles, it will also emit the same scent. As such, when used, the scent it gives out is enough to invite other interested clients thus, cutting down on marketing and product launching costs. How about that – a product that promotes itself.

How to Choose a New Product For Facial Lines

It is a fact that women or everybody for that matter are aging quite early nowadays and there are a number of reasons for the same which includes the unhealthy life style and food habits along with the increase in the atmospheric pollution.

Whatever may be the reason; premature wrinkles and facial lines are quite embarrassing and affect a person’s confidence and self-esteem to a great extent. I would like to inform you that there are a number of new products in the market which tend to fight the aging process and refresh and revitalize the skin.

However, before trying out any new product for facial lines you should conduct a property such about the same as you may end up with certain side effects if your skin is not compatible with the product. Therefore, when shopping for any new product for facial lines you must take certain points into consideration.

It is needless to say that most of the wrinkle creams seldom work especially not in a healthy manner and do not produce long-term results. The chemicals in such products tend to temporarily fill the lines in your face only till you wash your face the next time.

Artificial chemicals and ingredients like alcohol, fragrances, mineral oil, parabens and dioxane are used as they are quite inexpensive and the product tends to feel, look and smell good. However, as the popular saying goes looks are truly deceiving and the chemicals used are not at all healthy and safe for your skin in the long run.

Any new product for facial lines offers a true healthy skin care if it stimulates your body’s ability to naturally meant that the elastin, collection and a new skin cells. These can be acids and proteins are actually the foundation of beautiful and young appearance.

Therefore, then you are shopping for any new product for facial lines, you must remember to look out for the clinically tested products having proteins, vegetable based waxes, antioxidants, vitamins and the plant extracts.

Also, it should be noted that the best test for any new product for facial lines is that it should be fragrance free. However, it should be noted that there are some companies which just add minute traces of natural ingredients and claim that the whole product is completely natural which is far from the truth.

You should also steer clear of products which contain collections as the artificially made collagen is totally useless for the skin cells as their molecules are so large that they cannot be absorbed by the skin. Therefore products which tend to boost the production of collagen naturally tend to be quite effective for almost all skin types.

I hope you have understood the different criteria that make up for an effective product which treats the facial lines. So, you can now confidently go shopping for any new product for facial lines as you have an idea which products might be effective.

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